SPRING, Texas, March 17, 2020 /PRNewswire/ — Today Trust Transparency Center, under its recently formed Ingredient Transparency Center, announced the formation of the Collagen Stewardship Alliance (CSA). The CSA will steward the global collagen category, bring transparency to source/origin, mitigate marketplace confusion, identify and promote product quality parameters, engage surrounding sustainability, and protect ingredient and product integrity.
“We’ve been gathering data on collagen and collagen products for some time now, and the Ingredient Transparency initiative, as its name indicates, supports transparency in source disclosure, proper attribution of science, product quality and clarity in messaging,” notes Len Monheit, Trust Transparency Center CEO. “We are pleased to appoint a pioneer of collagen supplement research and advocate of the natural products industry, Asma Ishaq, CEO of Modere, as Chairperson of the Board.”
In a recent study conducted by Trust Transparency Center, over 87% of US supplement consumers said they had heard of collagen. And, according to Nutrition Business Journal, collagen is estimated to surpass $400M in 2022.
“Modere is excited to support this initiative for the collagen category. As collagen’s popularity has grown, there has been loose appropriation of the real science, mixed messaging regarding sources and sustainability – there’s a lot of work we will do to steward future growth,” said Asma Ishaq, Board Chairperson of the Collagen Stewardship Alliance and CEO, Modere.
The CSA will raise awareness of collagen, track data and insights, reach out to a broad range of associations, academia and media, and will work with government groups, the healthcare community and the industry – globally. The CSA will be led by Trust Transparency Center’s new Science & Technology Director Nathan Gray. Gray brings more than 15 years of media and science experience and expertise in food technology, nutrition science and wellness trends.
He was previously Senior Editor at NutraIngredients – covering the functional food, supplements, and wellness space, and co-ran the European content team for William Reed’s Global Brands Division.
About Trust Transparency Center
Trust Transparency Center utilizes trust transparency principles to provide insights and guidance to nutritional product stakeholders in the areas of Business and Go-To-Market Strategy, Finance and M&A, Compliance and Risk Management, Strategic Services, Organizational Culture Development and Trust Transparency Coaching. Trust Transparency Center utilizes trust transparency principles to provide insights and guidance to nutritional product stakeholders in the areas of Business and Go-To-Market Strategy, Finance and M&A, Compliance and Risk Management, Strategic Services, Organizational Culture Development and Trust Transparency Coaching. Trust Transparency Center also operates the Ingredient Transparency Center which identifies emerging and challenge categories of nutritional ingredients and evotes resources to identifying issues and potential, and then stewards aggressive work plans to lead these categories to potential and/or prevent their exploitation. To learn more, please visit TrustTransparency.com