It is critical for Modere and Social Marketers to remain true to the Modere brand values. For that reason, Social Marketers may only promote Modere in the way that is consistent with the Modere brand and in a manner that is compliant with the Modere Social Marketer Agreement.  For that purpose, a new document is available to you in the Media/Basic Work Documents section of your Shifting Retail Back Office: Promoting Modere – Summary Guidance.

The document presents an at-a-glance overview of some of the terms and conditions that apply to your Modere activity and applies to public posts as well as conversations and posts in private groups, meetings or a private settings. It provides a summary of a number of policies from chapters 4.24 Advertising and 4.31 Unauthorised Claims And Actions in the Policies and Procedures, notably: 4.24.3 Social Marketer Websites, 4.24.4 Modere Social Media Policy, 4.24.6 Trademarks And Copyrights, 4.31.1 Income Claims, and 4.31.2 Product Claims. The summary guidance is not intended to be an exhaustive list of all the terms and conditions that apply. Social Marketers can access more complete compliance guides in their Private Area on the Shifting Retail website. Social Marketers must refer to the Policies and Procedures for the complete terms and conditions. For more information and guidance, also use our Good Business Practices guide and view the Modere LIFE Training video “A Guide to Making Claims”. If you have any questions, please send us an email at