Asma Ishaq, CEO of Modere, Named NutraChampion Finalist at 2018 NutraIngredients-USA Awards

SPRINGVILLE, Utah, July 17, 2018 /PRNewswire-PRWeb/ — Asma Ishaq, Chief Executive Officer of Modere, was designated one of three finalists for NutraChampion-USA at the inaugural NutraIngredients-USA Awards, in association with the Institute of Food Technologists (IFT) and Food Expo, held at the Wyndham Grand Riverfront in Chicago, Illinois.

“It’s an incredible honor to be recognized as NutraChampion finalist by one of the industry’s leading voices in news and analysis,” said Ishaq. “Because I believe today’s consumers are savvier than ever, I have focused on delivering truly innovative, breakthrough concepts in the natural products market that are rooted in science. This award validates the challenges, hard work and collaboration of so many talented people along the way. I’m committed to continue to lead the charge and push for continued advancement in the nutritional supplement and skincare products industry.”

The NutraChampion-USA Award candidacy recognizes Ishaq’s profound and widespread contribution to the nutrition industry. A pioneer in oral collagen/HA nutritional supplements and skincare, Ishaq is widely recognized as having led the burgeoning growth in today’s natural product industry’s collagen market. She has always been highly focused on developing natural products and dietary supplements that use nothing but the best ingredients and most cutting-edge, science-backed technologies. Her stellar research, business ethics and products have set the bar for industry excellence and changed the perception of the average American consumer regarding the efficacy of collagen supplementation. Ishaq’s contribution to the nutrition industry, from sourcing, to research and development, intellectual property, manufacturing, regulations/policy, ingredient supply and finished product marketing, has helped create a market surge of collagen and hyaluronic acid supplements, joint health products, and nutricosmetics.

The NutraIngredients Awards event is dedicated to celebrating global innovation and cutting edge research in nutrition and dietary supplements, and recognizes the industry’s biggest commercial successes, best product development, and leading research in Europe, Asia-Pacific, and the United States. NutraIngredients-USA provides a 360-degree view of the functional food and supplement market in North America, spanning everything from investment, incubation and innovation, to ingredients, food sciences and product formulation, labeling, litigation, regulation, consumer trends, new products and new technology. The NutraChampion Award celebrates champions of the nutrition industry who drive new standards and policies, increase public knowledge and interest in nutrition, or push for innovation or ingredients that will leave a lasting impact on nutrition and the nutrition industry. The finalists were chosen by an independent panel of industry expert judges.

About Asma Ishaq
Ms. Ishaq has united experience and vision to establish innovative concepts in health and beauty throughout her impressive career. In 2009, she co-founded Jusuru International Inc., an award-winning nutritional supplement and skincare company with a blue-ribbon product line based on Liquid BioCell®, a multi-patented nutraceutical, which has since pioneered the collagen and hyaluronic acid dietary supplement and skincare markets. Ms. Ishaq led Jusuru through its acquisition by Modere in February 2017 and was appointed the company’s global CEO in January 2018.

Ms. Ishaq has served the nutrition industry as a committee member on the Council of Responsible Nutrition, the personal care industry as an advisory board member of the Fragrance Creators Association, and as a board of directors member of the Direct Selling Association and the Direct Selling Education Fund. Also a celebrated speaker, Ms. Ishaq has spoken at dozens of conferences and on numerous television and radio programs. She earned her B.A. from the University of California, Berkeley and as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.

About Modere
Modere ( offers a category-leading portfolio of live clean lifestyle essentials including beauty and personal care, health and wellness, and household products that are equal parts safe, high-performing and scientifically designed. We believe modern health involves pure nutrition, a clean environment and safe ingredients across all our product categories. Modere brings a holistic, live clean approach to well-being, and our products reflect a commitment to excellence and innovation with tested formulas proven around the globe for 30 years. The recipient of multiple third-party validations, our line includes products that are EPA Safer Choice-approved, EWG Verified™, NSF Certified and gray-water safe. The company is a proud supporter of Vitamin Angels®.